It must have been about 1972 when the women of America revolted. Ok, maybe it wasn't a full-on revolution, and maybe it didn't even branch outside of a single neighborhood in Tucson, Arizona, but the women revolted.
It seems that for years, the price of a head of lettuce was about 25 cents. All of a sudden, the price "skyrocketed" to about 50 cents a head and the women of Tucson would have none of that. They didn't picket the store. They didn't call for the resignation of the CEO. They didn't stage sit-ins and they didn't try to Occupy Tucson. They just stopped buying lettuce.
It seems, if my mom's memory is correct, that even without a concerted combined organized and well timed effort, all the women simply stopped buying lettuce.
As my mom remembers it, it took about 2 weeks for the price of a head of lettuce to return to 25 cents.
I guess I just don't understand choosing to go to a college where the racial makeup of the student body and the faulty is well known, disclosed, and reported, then protest about the lack of racial diversity. I don't understand. Don't buy the lettuce.
I don't understand why when a store sells an objectionable item, there are protests and rallies. Don't buy the lettuce. Shop elsewhere.
I could go on and on. I guess I believe in the power of the pocketbook. I guess I believe in voting with my feet. Maybe more of us should stop with the protests and simply stop buying the lettuce.